This newsletter was sent out on July 24th 2020. If you aren’t a subscriber to EGD News, you can subscribe here. We’ll never spam you.
It’s Joakim here. Greetings from Central Finland! I’ve been gardening for a bit, but also planning H2 of 2020 for Elite Game Developers. I will continue on supporting gaming startups with relevant content, but also on new ways to build audiences, before raising capital. Looking forward to the autumn!
Now, on to this weeks news.
VC panel 🎮
The panelists were:
- Jason Chapman, Konvoy Ventures
- David Gardner, London Venture Partners
- Graham Gockley, Transcend Fund
Go here for David’s episode on the EGD podcast.
The panel recording is an hour and twenty minutes. Below are the highlights for me from the panel.
How do you invest?
David: Is the company in a crowded space? If the team’s credibility is incredible, you’d say, “yeah go ahead and do it.” Normally we’re saying, “you know, go into blue ocean space because it’s hard on mobile.”
David: Robin Games is interesting because [Jill Wilson] is an experienced leader, was a senior at Jam City. She’s not a newbie. And she’s focusing on where the market is headed. It was an easy yes. She could have probably said, “I’m going to do storytelling games” or Match-3, and we probably would have done [the investment]. It depends on who walks in the door is the ultimate answer.
Graham: We filter mostly on the quality of the founders, their experience, and then the business opportunity that they’re pursuing.
Jason: We try to think proactively. We ask ourselves, “How do we identify trends across the market?” We look at companies that are doing well in a crowded market, learning from them. Every week, we’re taking a couple hours, and we’re taking a sub-sector [of gaming] and [evaluating] how we think about it. It’s a lively debate amongst the team.
Regarding teams, there’s been a trend of gaming studios by ex-Riot and ex-Blizzard guys getting funded. Why is this trend happening?
David: One of the roles we play as investors is helping the ecosystem by [giving] very talented people the backing and support to try something new. For us, the risk is improved because they are experienced, and mainly there’s a culture and a discipline at Riot that’s impressive. That impacts people. The way they process things and how they are organized. It puts them in a great position [for investment].
How is COVID affecting your processes and how you’re evaluating and investing in companies?
David: Deals are being done. [COVID] has forced us to be more disciplined with references. It’s hard to make decisions when you spend one or two hours with someone, versus you take references from people that may have worked with them for hundreds of hours.
Jason: I think COVID has given us a little bit more breathing room on deal times. We have to get very creative about how we get references for a person to find any skeletons in the closet.
Graham: COVID has opened up the playing field. Instead of talking to a founder who’s based in London and saying, “Yes, I’ll be there in July, let’s have a meeting,” which is two months from now. But now we can hop on a Zoom call tomorrow.
Jason: We’re seeing that there’s a flooding of generalist funds [to gaming]. Part of their portfolio is on fire, and not in a good way. They’re like, “We need to look towards new horizons,” and they’ve looked at gaming. We’ve seen generalist funds reaching out to us, asking, “How do I get into this sector?”
David: The classic criticism on gaming: it’s a hit-driven business. The answer is yes. But what’s the problem with that? When the [VCs] aren’t building a portfolio, they take a few shots and fail. I mean, who making games hasn’t had to make many games before success. It’s the same thing with investing. I encourage those investors to allocate a decent amount of capital to make multiple investments.
Jason: Under COVID, valuations have plummeted. About 20% on Seed / Series A, from where it was before. If you’re raising at $10m valuation, you’re now raising at eight. I wouldn’t be surprised to see valuations go up a bit in Q4/20 and Q1/21 when the generalist funds start pulling the trigger on this industry.
Future trends for gaming?
Jason: COVID expedited the acquisition of the next couple hundred million gamers. Looking towards those [new] gamers, what kind of niche genres will be created, ones we didn’t think of before?
David: Market expansion into new demographics. Definitely UGC.
Jason: I think you’re going to see the pairing of gaming giants and technology giants, like Roblox and Microsoft and like Epic and Amazon.
Graham: In the short term, defining what a game is and digital experiences is going to be very interesting. Fortnite concerts and movies are incredibly exciting as a way to leverage your power and leverage your audience.
Jason: Joe, I have a question for you. What’s something you’re hoping for, that you think should change in gaming VC? Something you think we could do better?
JK: I’d like more transparency in documenting your thinking and documenting your processes and having more [of them] online. Something similar to firms like NFX; they’re putting a lot of their thoughts online.
David: How about Deconstructor of VC Gaming? You can watch Silicon Valley, and that answers most of it.
Jason: If we think there’s potential [in the pitch], we say, “Hey, these are the things that are missing. Come back to us when this is complete or finished.” One team made us invest because they did everything we said. They said, “You said to do all these 10 things, we did them.” And we’re like, you’re right. And so I try to put my money where my mouth is.
Graham: VC isn’t the right fit for every business. Just because we’re not interested in a particular pitch doesn’t mean that you can’t be successful in your definition of success. Sometimes it’s hard for us to express why you might not be a good fit for venture capital and the types of returns we are seeking as investors.
6 Reasons Why Founders Should Have Side Projects – Writing online is the best way to develop one’s thoughts. It’s also a great way to build a side project. Every founder should consider writing online, and in this article, I explain why.
“Founders should look into these kinds of side projects, as they can take the founder’s mindshare off of the startup craze, and to something that is not tied in any shape or form to their primary business, be it a startup or a well paying day job.
In this week’s podcast episode, I’m talking with Matthew Frenchman, the Co-Founder and CEO of Sugar. Matt’s company is a user acquisition financing company for games. In this episode, we talk with Matt about how he’s been learning how gaming works, and how he can change dept financing for games.
Topics that we cover include “What kind of an LTV model do you think is the right one for mobile games?” and “What kind of game companies do you fund?”
Last week 🗓
If you missed out on the EGD news last week, I shared my highlights from Joseph Kim’s M&A panel, and how NFX’s Gigi Levy-Weiss sees investing into games.
Articles worth reading 📃
+ Themes for mobile games — Have you wondered how the game’s theme matters in mobile games. This analysis article from Appmagic breaks down the different settings and how they affect user acquisition. “Our goal is to help game developers get wiser about selecting settings for their future products. After all, this choice heavily affects the size of one’s target audience and the CPI (cost per install).”
+ Two Types of Knowledge — Shane Parrish explores Charlie Munger’s quote on the Max Plack/chauffeur test. To know or to understand something.” The larger a company, the more the CEO is expected to possess “star quality.” Dedication, solemnity, and reliability are undervalued, at least at the top. Too often shareholders and business journalists seem to believe that showmanship will deliver better results, which is obviously not the case.”
+ The Rise of the Solo Capitalists — In the US, many founders, operators, highly experienced startup people aren’t moving to venture capital. Instead, they become Solo Capitalists, who lead Series A rounds with Special Purpose Vehicle funding models. “I (and others, privately) call these individuals solo capitalists because I view them as a distinct group, separate from angel investors and from venture capital firms, in today’s financing ecosystem.”
Quote that I’m thinking about 💬
“You can’t wait around for destiny to give you what you think you deserve, you have to earn it, even if you think you’ve paid your dues.”
Sponsored by ironSource
We all know that developing a great game is one thing, but developing a great game business can be something else entirely. That’s why some of the top game developers in the industry use ironSource’s game growth platform, which takes care of both sides of the business, helping you monetize to fuel user acquisition, and vice versa.
From their ROAS Optimizer, the only product on the market built to optimize UA campaigns towards ROAS according to both IAP and ad revenue data, to LevelPlay, their in-app bidding solution, they offer everything you need to supercharge your growth. See for yourself at ironsrc.com
Previous EGD News
Here are some previous EGD News for you to read: