EGD 099: Martin Macmillan, Pollen VC

Martin Macmillan is the founder and CEO of Pollen VC, a financing company that provides flexible credit facilities for mobile game developers who are doing user acquisition. With Martin, we talk about the evolution of UA funding in mobile games, how debt financing is becoming the norm for marketing and we hear Martin’s views on the boom of the games industry and how that is affecting everything.