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EGD 013: How to Approach Company Building with James Gwertzman Co-Founder of PlayFab

With my first company, when we were doing Facebook canvas games, we built our own game server backend on AWS. We thought that we knew what we were doing, but we had painful nights when servers were down and the bills from Amazon that were really hurting our bottom line as we scaled our game. Back then, there was no SaaS option for a game server, especially made for a free-to-play game.

I’m so happy to talk to day with James Gwertzman, the co-founder of PlayFab. I talk to James about his earlier games startups and what lead him to found Playfab.

We also discuss:

  • How to get the most out of board meetings?
  • How should a first time founder approach the way they build their games company?
  • You raised three rounds of funding for Playfab. Can you describe your seed process, were you already profitable there, and how was it different when raising the Series A?
  • What do you think is the best value add that founders can get from investors?
  • How do you approach relationship building with your investors?

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