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Matej Lancaric — User acquisition for mobile games

Matej Lancaric — User acquisition for mobile games

Today I’m talking with Matej Lancaric, who is a user acquisition specialist and he runs his own UA consultancy which you can find by going to lancaric.me. In this discussion, we talk about Matej’s perspective on user acquisition for mobile games, how developers are becoming better at building games for UA in mind and what the future holds for game studios embracing user acquisition.